Attracting influencers and content creators is a balancing act.

As proven by recent events, independent voices (no matter their platform) are independent. 

We at www.gabiray.com have more than 20 years of experience with shaping public opinion through independent voices. Our motto LIVE.YOUR.IDEA applies to both those who have a narrative to spread and those who thrive on storytelling. We have clients in politics, events and music to attest to that.

Collaborating with independent voices require a clear mandate, a strong nerve, and an ability to accept that the very independence that will bring authenticity to your message, is also the very independence that can advocate things you absolutely do not like.

Let me underline, this is not finger pointing at Latvijas Investīciju un attīstības aģentūra - LIAA. The media hype blaming them is blown way out of proportion. It is based on classic media not understanding what it means to engage with independent content creators. LIAA have done exactly as can be expected of a public office. Gabiray loves LIAA. But if your organisation are thinking to engage with an influencer of any sort - give us a call. We'll make your life a lot easier. Promise!

Source: https://lnkd.in/d3nxkare